Marta, a native Peruvian who is now the Founder and CEO of Wasi Organics, left her home country for study in Spain after high school. Later, she took increasingly senior marketing roles at major companies across Europe and the USA. Along the way, she completed an MBA at INSEAD, which further broadened her already very global outlook. The trigger for Marta’s return to Peru was an invitation from a headhunter in London to take a CEO position. Intrigued that she was now perceived as a potential CEO, she started to think hard about what she really wanted to do. Swiftly, she concluded that she wanted her own business and to give back in some way to Peru. This was Marta’s twentieth year in Europe and at that point, eight years ago, she returned home.
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