
Born into a farming family, William, initially in law, ventured into investment banking before an INSEAD MBA reshaped his trajectory. Joining Covent Garden Soup Company, he rose from consultant to CEO, turning chaos into profit. After selling the company, William revitalized Green & Black’s chocolate, a Fair Trade success. Now investing in businesses with a focus on provenance, he urges aspiring entrepreneurs to act boldly when stakes are high, providing a unique competitive advantage. Read more